Brand Design Course
A Course By Pete Burrows, Strategic Creative & Brand Consultant
Brand Design Course
No matter what your brand design goals are, the best place to start is by building a strong foundation. These Brand Design workshops will set you up with a solid foundation to become a confident Brand Designer. The course is structured around creating the practical project. Producing the project forms the context of learning essential skills and knowledge of Brand Design
- Introduction to the concept of brand design
- Importance of brand design for businesses and personal brand design
- Introducing the primary E lements of brand design and visual identity : (logo, color palette, typography, etc)
- The importance of storytelling in branding
- Developing a brand narrative
- Creating brand messaging and positioning statements
- Student exercise: Create a story around your brand
- Understanding the target audience
- Conducting market research and competitor analysis
- Developing a brand strategy and positioning
- Student exercise: Create a persona of the target market for the brand design project
- Principles of logo design
- Types of logos: wordmarks, lettermarks, symbols, etc.
- Ideation and creative thinking techniques
- Student exercise: Design initial thumbnail logo rough concepts
- Principles of typography
- Choosing fonts for a brand
- Fonts and elements relationships
- Student exercise: Explore different Typography approaches for your brand
- Understanding colour theory and psychology
- Colour palettes and combinations
- Choosing colours for a brand
- Student exercise: Create the colour palette for your brand
- Incorporating imagery into brand visual identity
- Developing a brand visual style
- Working with external photographers and illustrators
- Student exercise: Create an image visual style for your brand
- Designing brand assets for different mediums: print, web, social media,
packaging - Understanding the limitations of different mediums
- Creating a cohesive brand experience across all mediums
- Student exercise: Refine design concepts for logo
- Designing branded collateral: business cards, brochures, flyers, etc
- Applying branding to different formats and layouts
- Creating branded templates
- Student exercise: Design other brand assets
- Developing a brand style guide
- Brand rules and guidelines (Norms)
- Communicating brand guidelines to stakeholders
- Student exercise: Consider how your brand can be applied to guidelines
and refine your brand project designs
- Maintaining a brand over time
- Managing brand consistency
- Evolving a brand over time to stay relevant
- Student exercise: Finish your brand design project
- Maintaining a brand over time
- Managing brand consistency
- Evolving a brand over time to stay relevant
- Student exercise: Design a presentation for your brand project
Course Deliverables
Students will over the sessions working on a brand design project will :
- Be able to design distinct brand visual identities
- Know how to present brand design concepts
- Understand the brand design process
- Learn how brands connect to people and businesses
Meet The Mentor
Pete Burrows
Strategic Creative & Brand Consultant
Pete Burrows is a Strategic Creative and Brand Consultant with over 30 years of international multi-disciplinary creative industry experience. Over his career, Pete has won 6 awards one being the European Award for Creative Innovation and has worked with brands such as Barclays PLC, BMW, British Airways, Capitol Records, GlaxoSmithKline, Mercedes, etc.
Pete brings a truly unique approach to educating students that over time helps them achieve outstanding outcomes.
Feedback
“After the course, I became more confident and purposeful. For all of that, I want to thank my mentor and the whole team.”
“Mentors are the strongest side of the Academy of Digital industries. They always do their best. Academy offers really engaging learning experience”
“The syllabus is so wonderfully crafted that I enjoyed the whole learning process. Would recommend everyone”
“The most attractive part is that there are no barriers, so you can join the courses with any background. You just need to have desire”
"The course improved my skills. Now, I can present my work more confidently."
“The Graphic Design course was more than I expected. I am glad that I chose your academy."
“Academy of digital industries gives you excellent knowledge and also, gives you a hand to be employed.”
''I am really satisfied with my Graphic design course. Graphic design course is both attractive and highly adaptable. It's just amazing''
“The course helped me to express my skills. The graphic design course gave me the knowledge that every beginner designer needs to have.”
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FAQs
No, our Brand Design courses are open to anyone. No matter your educational background or previous working experience, we remove the barriers so you can learn new tech skills and bootstrap your career.
Students will over the sessions working on a brand design project will :
- Be able to design distinct brand visual identities
- Know how to present brand design concepts
- Understand the brand design process
- Learn how brands connect to people and businesses
Yes, students after successful submission of final projects receive a course completion certificate.
To secure your spot on our course all you need to do is to directly click on enroll now button on our website or contact Academy of Digital Industries and our team will help you in the enrollment process.
Book an introductory call with our team.
Brand Design Course
- Next Start Date: TBD
- Course Type: Onsite
- Location: Central London, UK
- Session time: 7-9 PM
- Duration: 5 weeks
- Language: English
- Certification: Completion Certificate
- Course Fee: £500
Register now and save your spot!
Our consulting manager will reach out to you promptly to guide you through any further steps.