Brand Design Course
A Course By Pete Burrows, Strategic Creative & Brand Consultant
Brand Design Course
No matter what your brand design goals are, the best place to start is by building a strong foundation. These Brand Design workshops will set you up with a solid foundation to become a confident Brand Designer. The course is structured around creating the practical project. Producing the project forms the context of learning essential skills and knowledge of Brand Design
- Introduction to the concept of brand design
- Importance of brand design for businesses and personal brand design
- Introducing the primary E lements of brand design and visual identity : (logo, color palette, typography, etc)
- Understanding the target audience
- Conducting market research and competitor analysis
- Developing a brand strategy and positioning
- Student exercise: Create a persona of the target market for the brand design project
- Principles of typography
- Choosing fonts for a brand
- Fonts and elements relationships
- Student exercise: Explore different Typography approaches for your brand
- Incorporating imagery into brand visual identity
- Developing a brand visual style
- Working with external photographers and illustrators
- Student exercise: Create an image visual style for your brand
- Designing branded collateral: business cards, brochures, flyers, etc
- Applying branding to different formats and layouts
- Creating branded templates
- Student exercise: Design other brand assets
- Maintaining a brand over time
- Managing brand consistency
- Evolving a brand over time to stay relevant
- Student exercise: Finish your brand design project
- The importance of storytelling in branding
- Developing a brand narrative
- Creating brand messaging and positioning statements
- Student exercise: Create a story around your brand
- Principles of logo design
- Types of logos: wordmarks, lettermarks, symbols, etc.
- Ideation and creative thinking techniques
- Student exercise: Design initial thumbnail logo rough concepts
- Understanding colour theory and psychology
- Colour palettes and combinations
- Choosing colours for a brand
- Student exercise: Create the colour palette for your brand
- Designing brand assets for different mediums: print, web, social media,
packaging - Understanding the limitations of different mediums
- Creating a cohesive brand experience across all mediums
- Student exercise: Refine design concepts for logo
- Developing a brand style guide
- Brand rules and guidelines (Norms)
- Communicating brand guidelines to stakeholders
- Student exercise: Consider how your brand can be applied to guidelines
and refine your brand project designs
- Maintaining a brand over time
- Managing brand consistency
- Evolving a brand over time to stay relevant
- Student exercise: Design a presentation for your brand project
- Outline of the course’s projects and final goals
- Detailed briefing and scope of Project 1
- Snapshot of historical, artistic and technological developments in design & typography.
- Illustrated via inspirational and influential examples.
- Initial research & creative exploration around the brief
- Introduction to using Adobe Indesign – essential tools & processes
- How to come up with creative concepts & ideas
- Ongoing examples of famous, influential and best practice examples of design, to help with inspiration
- Collation of reference materials and creation of mood boards
- Introduction to Typography #1. And how to use it effectively
- Introduction to Adobe Photoshop – layers, type, image & colour controls
- Group discussion of ideas
- ‘Show and tell’ – a short intro session where students are encouraged to bring along an example of a design that they find inspiring
- Typography #2. Technical terminologies and production methods
- Ongoing learning of InDesign and Photoshop
- Refinement & completion of Project 1 designs
- Creation of mock-ups. Group review.
- Briefing of Project 2
- Creative exploration of Project 2 across a wider range of media. Collation of research and imagery.
- Understanding colour. Print & digital, RGB, CMYK and Pantone.
- Ongoing learning of Adobe software
- Understanding key processes for print design – grids, pages, type, image & colour management
- Understanding print specifications – paper types, inks, printing methods, 2d and 3d formats – from posters to packaging, and final artwork production and supply
- In conjunction with ongoing learning of Adobe software
- Illustrated with influential and best practice examples of print design
- Show and tell #2
- What makes ‘a brand’. Positioning, tone of voice and design, features vs benefits, USPs vs. competitors. Illustrated with influential and famous examples.
- How to design branding, logos & identities
- Using Adobe Illustrator to create pixel perfect logos and graphic assets for branding
- Technical specifications for production and export of logos
- Introduction to web design. Illustrated with examples
- Understanding image, colour, and font management for web design
- Designing for responsive WordPress sites. With implications for desktop and mobile formats.
- How to use Adobe XD to create web page wireframes, UI & UX design.
- Designing for animated banners, digital ads and social media. Illustrated with examples.
- Understanding their file types and image resolutions.
- Using Adobe Illustrator and Photoshop to create smaller file sizes
- How to animated graphics in Photoshop for digital display and social media
- Designing for animated banners, digital ads and social media. Illustrated with examples.
- Understanding their file types and image resolutions.
- Using Adobe Illustrator and Photoshop to create smaller file sizes
- How to animated graphics in Photoshop for digital display and social media
- Group review of student designs
- Following review, opportunity to refine designs across additional media formats not previously explored, in preparation for final mock-ups.
- Option: Introduction to Adobe After Effects / Premiere. How to create transitions and effects in motion typography and video
- Option: Creative Presentation Design for Powerpoint and Keynote
- Export of completed design files and creation of mock-ups for e-portfolio
- Final group review
- Introduction to options available for a personal portfolio website. And best practices.
- Introduction to project management for creative projects – from brief to production
Course Deliverables
Students will over the sessions working on a brand design project will :
- Be able to design distinct brand visual identities
- Know how to present brand design concepts
- Understand the brand design process
- Learn how brands connect to people and businesses
Meet The Mentor
Pete Burrows
Strategic Creative & Brand Consultant
Pete Burrows is a Strategic Creative and Brand Consultant with over 30 years of international multi-disciplinary creative industry experience. Over his career, Pete has won 6 awards one being the European Award for Creative Innovation and has worked with brands such as Barclays PLC, BMW, British Airways, Capitol Records, GlaxoSmithKline, Mercedes, etc.
Pete brings a truly unique approach to educating students that over time helps them achieve outstanding outcomes.
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FAQs
No, our Brand Design courses are open to anyone. No matter your educational background or previous working experience, we remove the barriers so you can learn new tech skills and bootstrap your career.
Students will over the sessions working on a brand design project will :
- Be able to design distinct brand visual identities
- Know how to present brand design concepts
- Understand the brand design process
- Learn how brands connect to people and businesses
Yes, students after successful submission of final projects receive a course completion certificate.
To secure your spot on our course all you need to do is to directly click on enroll now button on our website or contact Academy of Digital Industries and our team will help you in the enrollment process.
Book an introductory call with our team.
Register now and save the spot!
Our consulting manager will reach out to you promptly to guide you through any further steps.