Digital Marketing Course
A Course By Natalia Nicholson, Digital Marketer & Enterpreneur
Digital Marketing Course
No matter what your digital marketing goals are, the best place to start is by building a strong foundation. These Digital Marketing workshops will set you up with a solid foundation to become a confident Digital Marketer. The course is structured around creating the practical project. Producing the project forms the context of learning essential skills and knowledge of Digital Marketing.
- Get comfortable with the class structure and ground rules.
- Definition and importance of digital marketing & Key digital
- marketing channels
- Differences between traditional and digital marketing
- Apply the objective-first marketing framework using S.M.A.R.T goals
- to create a campaign strategy.
- Describe how marketing campaigns drive business objectives
- and impact.
- Differentiate between metrics and KPIs.
- Website planning and design
- Website content creation
- Website optimization for search engines
- Website analytics and metrics
- Introduction to PPC advertising
- Google Ads and other PPC platforms
- Keyword research and selection
- Ad creation and optimization
- Budget management and reporting
- Introduction to email marketing
- List building and management
- Email content creation
- Email delivery and automation
- Analytics and metrics
- Introduction to mobile marketing
- Mobile website design and optimization
- Mobile app marketing
- SMS marketing
- Location-based marketing
- Introduction to digital marketing strategy using a case study of your own
- Setting goals and objectives for your chosen case study
- Target audience identification and segmentation for your case study
- Budgeting and resource allocation for your case study
- Campaign planning and execution for your case study
- Describe the importance of branding.
- Create a customer empathy map.
- Gather information about customers using Facebook Insights.
- Build a customer persona.
- Write a compelling value prop.
- Differentiate between single-channel, multi-channel, and omnichannel
- marketing.
- Why multichannel marketing is critical in today’s landscape
- Introduction to search engines and their algorithms
- Keyword research and selection
- On-page optimization
- Off-page optimization
- Local SEO
- Introduction to social media marketing
- Social media platforms and their audiences
- Social media advertising
- Analytics and metrics
- Content creation and curation
- Introduction to content marketing
- Content strategy and planning
- Content creation and curation
- Content promotion and distribution
- Analytics and metrics
- Introduction to analytics and metrics
- Website analytics
- Social media analytics
- Email marketing analytics
- Campaign tracking and reporting
- In this workshop, students will present their case study based on the
digital learning from the course
and Workshop 11 Digital Marketing Strategy
- Outline of the course’s projects and final goals
- Detailed briefing and scope of Project 1
- Snapshot of historical, artistic and technological developments in design & typography.
- Illustrated via inspirational and influential examples.
- Initial research & creative exploration around the brief
- Introduction to using Adobe Indesign – essential tools & processes
- How to come up with creative concepts & ideas
- Ongoing examples of famous, influential and best practice examples of design, to help with inspiration
- Collation of reference materials and creation of mood boards
- Introduction to Typography #1. And how to use it effectively
- Introduction to Adobe Photoshop – layers, type, image & colour controls
- Group discussion of ideas
- ‘Show and tell’ – a short intro session where students are encouraged to bring along an example of a design that they find inspiring
- Typography #2. Technical terminologies and production methods
- Ongoing learning of InDesign and Photoshop
- Refinement & completion of Project 1 designs
- Creation of mock-ups. Group review.
- Briefing of Project 2
- Creative exploration of Project 2 across a wider range of media. Collation of research and imagery.
- Understanding colour. Print & digital, RGB, CMYK and Pantone.
- Ongoing learning of Adobe software
- Understanding key processes for print design – grids, pages, type, image & colour management
- Understanding print specifications – paper types, inks, printing methods, 2d and 3d formats – from posters to packaging, and final artwork production and supply
- In conjunction with ongoing learning of Adobe software
- Illustrated with influential and best practice examples of print design
- Show and tell #2
- What makes ‘a brand’. Positioning, tone of voice and design, features vs benefits, USPs vs. competitors. Illustrated with influential and famous examples.
- How to design branding, logos & identities
- Using Adobe Illustrator to create pixel perfect logos and graphic assets for branding
- Technical specifications for production and export of logos
- Introduction to web design. Illustrated with examples
- Understanding image, colour, and font management for web design
- Designing for responsive WordPress sites. With implications for desktop and mobile formats.
- How to use Adobe XD to create web page wireframes, UI & UX design.
- Designing for animated banners, digital ads and social media. Illustrated with examples.
- Understanding their file types and image resolutions.
- Using Adobe Illustrator and Photoshop to create smaller file sizes
- How to animated graphics in Photoshop for digital display and social media
- Designing for animated banners, digital ads and social media. Illustrated with examples.
- Understanding their file types and image resolutions.
- Using Adobe Illustrator and Photoshop to create smaller file sizes
- How to animated graphics in Photoshop for digital display and social media
- Group review of student designs
- Following review, opportunity to refine designs across additional media formats not previously explored, in preparation for final mock-ups.
- Option: Introduction to Adobe After Effects / Premiere. How to create transitions and effects in motion typography and video
- Option: Creative Presentation Design for Powerpoint and Keynote
- Export of completed design files and creation of mock-ups for e-portfolio
- Final group review
- Introduction to options available for a personal portfolio website. And best practices.
- Introduction to project management for creative projects – from brief to production
Course Deliverables:
- How to create Digital Sales Funnels
- How to define Goals & Objectives
- Fundamentals of SEO Marketing
- Fundamentals of Social Media,
- PPC
- Content Marketing
- E-mail Marketing & Data
Meet The Mentor
Natalia Nicholson
Digital Marketer, Enterpreneur
Natalia is metrics-focused and highly experienced Senior Digital Marketer with expertise in creating business development strategies to accomplish revenue objectives. She worked with global brands like Google Digital Garage, BT, Lloyds TSB, Multiverse, York St John University. Natalia is also a founder of social enterprise Women In Digital Business, that provides training and mentorship for female entrepreneurs
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FAQs
No, our Digital marketing courses are open to anyone. No matter your educational background or previous working experience, we remove the barriers so you can learn new tech skills and bootstrap your career.
- How to create Digital Sales Funnels
- How to define Goals & Objectives
- Fundamentals of SEO Marketing
- Fundamentals of Social
- Media,
- PPC
- Content Marketing
Yes, students after successful submission of final projects receive a course completion certificate.
To secure your spot on our course all you need to do is to directly click on enroll now button on our website or contact Academy of Digital Industries and our team will help you in the enrollment process.
Book an introductory call with our team.
Register now and save the spot!
Our consulting manager will reach out to you promptly to guide you through any further steps.