Digital Marketing Course
A Course By Natalia Nicholson, Digital Marketer & Enterpreneur
Digital Marketing Course
No matter what your digital marketing goals are, the best place to start is by building a strong foundation. These Digital Marketing workshops will set you up with a solid foundation to become a confident Digital Marketer. The course is structured around creating the practical project. Producing the project forms the context of learning essential skills and knowledge of Digital Marketing.
- Get comfortable with the class structure and ground rules.
- Definition and importance of digital marketing & Key digital
- marketing channels
- Differences between traditional and digital marketing
- Apply the objective-first marketing framework using S.M.A.R.T goals
- to create a campaign strategy.
- Describe how marketing campaigns drive business objectives
- and impact.
- Differentiate between metrics and KPIs.
- Describe the importance of branding.
- Create a customer empathy map.
- Gather information about customers using Facebook Insights.
- Build a customer persona.
- Write a compelling value prop.
- Differentiate between single-channel, multi-channel, and omnichannel
- marketing.
- Why multichannel marketing is critical in today’s landscape
- Website planning and design
- Website content creation
- Website optimization for search engines
- Website analytics and metrics
- Introduction to search engines and their algorithms
- Keyword research and selection
- On-page optimization
- Off-page optimization
- Local SEO
- Introduction to PPC advertising
- Google Ads and other PPC platforms
- Keyword research and selection
- Ad creation and optimization
- Budget management and reporting
- Introduction to social media marketing
- Social media platforms and their audiences
- Social media advertising
- Analytics and metrics
- Content creation and curation
- Introduction to email marketing
- List building and management
- Email content creation
- Email delivery and automation
- Analytics and metrics
- Introduction to content marketing
- Content strategy and planning
- Content creation and curation
- Content promotion and distribution
- Analytics and metrics
- Introduction to mobile marketing
- Mobile website design and optimization
- Mobile app marketing
- SMS marketing
- Location-based marketing
- Introduction to analytics and metrics
- Website analytics
- Social media analytics
- Email marketing analytics
- Campaign tracking and reporting
- Introduction to digital marketing strategy using a case study of your own
- Setting goals and objectives for your chosen case study
- Target audience identification and segmentation for your case study
- Budgeting and resource allocation for your case study
- Campaign planning and execution for your case study
- In this workshop, students will present their case study based on the digital learning from the course and Workshop 11 Digital Marketing Strategy
Course Deliverables:
- How to create Digital Sales Funnels
- How to define Goals & Objectives
- Fundamentals of SEO Marketing
- Fundamentals of Social Media,
- PPC
- Content Marketing
- E-mail Marketing & Data
Meet The Mentor
Natalia Nicholson
Digital Marketer, Enterpreneur
Natalia is metrics-focused and highly experienced Senior Digital Marketer with expertise in creating business development strategies to accomplish revenue objectives. She worked with global brands like Google Digital Garage, BT, Lloyds TSB, Multiverse, York St John University. Natalia is also a founder of social enterprise Women In Digital Business, that provides training and mentorship for female entrepreneurs
Feedback
“After the course, I became more confident and purposeful. For all of that, I want to thank my mentor and the whole team.”
“Mentors are the strongest side of the Academy of Digital industries. They always do their best. Academy offers really engaging learning experience”
“The syllabus is so wonderfully crafted that I enjoyed the whole learning process. Would recommend everyone”
“The most attractive part is that there are no barriers, so you can join the courses with any background. You just need to have desire”
"The course improved my skills. Now, I can present my work more confidently."
“The Graphic Design course was more than I expected. I am glad that I chose your academy."
“Academy of digital industries gives you excellent knowledge and also, gives you a hand to be employed.”
''I am really satisfied with my Graphic design course. Graphic design course is both attractive and highly adaptable. It's just amazing''
“The course helped me to express my skills. The graphic design course gave me the knowledge that every beginner designer needs to have.”
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FAQs
No, our Digital marketing courses are open to anyone. No matter your educational background or previous working experience, we remove the barriers so you can learn new tech skills and bootstrap your career.
- How to create Digital Sales Funnels
- How to define Goals & Objectives
- Fundamentals of SEO Marketing
- Fundamentals of Social
- Media,
- PPC
- Content Marketing
Yes, students after successful submission of final projects receive a course completion certificate.
To secure your spot on our course all you need to do is to directly click on enroll now button on our website or contact Academy of Digital Industries and our team will help you in the enrollment process.
Book an introductory call with our team.
Digital Marketing
- Next Start Date: 31st of March
- Course Type: Onsite
- Location: London
- Course hours: 6:30-9:30 PM
- Duration: 3 Hours
- Language: English
- Certification: Completion Certificate
- Course Fee: £500
Register now and save your spot!
Our consulting manager will reach out to you promptly to guide you through any further steps.