Social Media Course
A Course By Samantha Muthongi, Content Creator
Social Media Course
No matter what your social media goals are, the best place to start is by building a strong foundation. These Social Media workshops will set you up with a solid foundation to become a confident Social Media manager. The course is structured around creating the practical project. Producing the project forms the context of learning essential skills and knowledge of Social Media
Overview of social media platforms
A brief history of social media
Benefits and drawbacks of using social media
Setting up social media profiles
Students to write down their goals and what they hope to achieve
during this course.
- How social media algorithms work
- Tips for increasing engagement and visibility on social media
- Best practices for working with algorithms
- Understanding social media analytics
- Identifying key performance indicators (KPIs) for social media
- Tracking and analyzing social media metrics
- Overview of influencer marketing
- Identifying and working with influencers
- Measuring the success of influencer campaigns
- How social media affects SEO
- Tips for optimizing social media content for search engines
- Best practices for integrating social media and SEO strategies
- Importance of a social media strategy
Ingredients for an effective social media strategy - Matching content to platforms
- Understanding the importance of visual content & key components
- Tools and resources for creating content.
- Understanding different types of social media advertising
- Creating effective ads for different platforms
- Budgeting and targeting options for social media ads
- Understanding the importance of community building
- Tips for engaging with followers on social media
- Best practices for managing online communities
- Understanding the risks of social media
- Developing a crisis management plan
- Best practices for managing negative feedback and online crises
- Emerging trends and technologies in social media
- Implications for businesses and marketers
- Planning for the future of social media
- Outline of the course’s projects and final goals
- Detailed briefing and scope of Project 1
- Snapshot of historical, artistic and technological developments in design & typography.
- Illustrated via inspirational and influential examples.
- Initial research & creative exploration around the brief
- Introduction to using Adobe Indesign – essential tools & processes
- How to come up with creative concepts & ideas
- Ongoing examples of famous, influential and best practice examples of design, to help with inspiration
- Collation of reference materials and creation of mood boards
- Introduction to Typography #1. And how to use it effectively
- Introduction to Adobe Photoshop – layers, type, image & colour controls
- Group discussion of ideas
- ‘Show and tell’ – a short intro session where students are encouraged to bring along an example of a design that they find inspiring
- Typography #2. Technical terminologies and production methods
- Ongoing learning of InDesign and Photoshop
- Refinement & completion of Project 1 designs
- Creation of mock-ups. Group review.
- Briefing of Project 2
- Creative exploration of Project 2 across a wider range of media. Collation of research and imagery.
- Understanding colour. Print & digital, RGB, CMYK and Pantone.
- Ongoing learning of Adobe software
- Understanding key processes for print design – grids, pages, type, image & colour management
- Understanding print specifications – paper types, inks, printing methods, 2d and 3d formats – from posters to packaging, and final artwork production and supply
- In conjunction with ongoing learning of Adobe software
- Illustrated with influential and best practice examples of print design
- Show and tell #2
- What makes ‘a brand’. Positioning, tone of voice and design, features vs benefits, USPs vs. competitors. Illustrated with influential and famous examples.
- How to design branding, logos & identities
- Using Adobe Illustrator to create pixel perfect logos and graphic assets for branding
- Technical specifications for production and export of logos
- Introduction to web design. Illustrated with examples
- Understanding image, colour, and font management for web design
- Designing for responsive WordPress sites. With implications for desktop and mobile formats.
- How to use Adobe XD to create web page wireframes, UI & UX design.
- Designing for animated banners, digital ads and social media. Illustrated with examples.
- Understanding their file types and image resolutions.
- Using Adobe Illustrator and Photoshop to create smaller file sizes
- How to animated graphics in Photoshop for digital display and social media
- Designing for animated banners, digital ads and social media. Illustrated with examples.
- Understanding their file types and image resolutions.
- Using Adobe Illustrator and Photoshop to create smaller file sizes
- How to animated graphics in Photoshop for digital display and social media
- Group review of student designs
- Following review, opportunity to refine designs across additional media formats not previously explored, in preparation for final mock-ups.
- Option: Introduction to Adobe After Effects / Premiere. How to create transitions and effects in motion typography and video
- Option: Creative Presentation Design for Powerpoint and Keynote
- Export of completed design files and creation of mock-ups for e-portfolio
- Final group review
- Introduction to options available for a personal portfolio website. And best practices.
- Introduction to project management for creative projects – from brief to production
Course Deliverables
- Understanding the fundamentals of social media and developing a tailored social media strategy
- Creating effective content that connects with the audience
- Understanding social media analytics
- Building and managing online communities
- Anticipating future trends and technologies in social media
Meet The Mentor
Samantha Muthongi
Content Creator
Samantha Muthongi is a multi-talented individual with diverse skills and experiences. As a content creator and manager, she is known for her visually stunning & engaging content
In addition to her work in content creation and management, Samantha has a background in acting, having honed her skills on stage and in front of the camera. This experience has given her a unique perspective on storytelling, which she incorporates into her content creation to produce compelling narratives that captivate her audience.
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FAQs
No, our Social Media courses are open to anyone. No matter your educational background or previous working experience, we remove the barriers so you can learn new tech skills and bootstrap your career.
- Understanding the fundamentals of social media and developing a tailored social media strategy
- Creating effective content that connects with the audience,
- Understanding social media analytics,
- Building and managing online communities
- Anticipating future trends and technologies
in social media
Yes, students after successful submission of final projects receive a course completion certificate.
To secure your spot on our course all you need to do is to directly click on enroll now button on our website or contact Academy of Digital Industries and our team will help you in the enrollment process.
Book an introductory call with our team.
Register now and save the spot!
Our consulting manager will reach out to you promptly to guide you through any further steps.